Promotional bookmarks are considered a classic, timeless, budget friendly and cost effective marketing tool today. They have in fact been around for quite a while now and have proven that even with today’s technology and digital age some things simply stand the test of time no matter what.
Throughout history, humans always had the knack for learning. We always had the intense want and need for knowledge which spills forth consciously or unconsciously. One of the basic ways to do this is through reading. In fact, reading is even considered as a form of leisure, a way of life, a part of work and generally a day to day activity.
It is because of such fact why the aforementioned promotional bookmarks work. For someone who loves to read for leisure may it be novels, poetry or even magazines, it is important to keep track of one’s reading progress otherwise you might just risk spoiling yourself after hours of flipping through the pages trying to remember where you left off.
For someone who studies his or her textbook for an upcoming test or for professionals reading through a report, bookmarks also allow them to mark a certain page should they have the need to put down the material and do some other stuff.
There is simply a need for a certain tool to keep track of one’s reading. The so called dog ears, those where you fold the upper edge of a certain page, work but overtime they destroy the paper and can be an eyesore. This is where the many forms of bookmarks step in made of varying materials from simple and fancy paper to metals, precious or not.
Unlike other forms of media and advertisement, this marketing tool gets more exposure. When the target market or client base has been exposed to such marketing efforts properly and for extended periods of time, there are more chances for the business to communicate their message, make their point and encourage the potential buyer to make a purchase. Think about it, what’s the use of a really good and high budgeted television commercial if the people you wish to see it and to act to it does not have any interest to see it? All your efforts will be put in vain.
In short, promotional bookmarks work because they are more than a form of advertisement. They are functional. They have a use and purpose to the receiver. They won’t be thrown into the trash like flyers and leaflets. They won’t be ignored like TVCs or billboards. They will find themselves used and for that, your promotional efforts will stand the test of time longer.